The blog also documents the candid reaction of one grocery executive who had recently visited two of the Chicago-area Amazon Fresh stores. In his March 1 blog titled, “Amazon Fresh Through the Eyes of a Grocery Executive: The Good, the Bad and the Employees,” Bishop says, “Even though Amazon Fresh probably won’t become the main grocery store for many shoppers, the store reflects a bigger issue: that many younger shoppers (and employees as well) don’t find a big supermarket compelling or relevant-and this is a challenge which can’t be ignored.” “During a number of the visits we made to Amazon Fresh, there were actually more professional Amazon shoppers the store than regular grocery shoppers and you could see significant volumes of delivery leaving the store.” The stores serve as both a retail store and a major hub for e-comm delivery,” notes Bishop. “Stepping back, we see Amazon’s strategy with these stores as growing their share in grocery, particularly delivery. Louis, Mo., and several locations in Maryland are also in the works, but Amazon declined to confirm with WGB.Īs WGB has previously reported, some industry analysts believe Amazon’s goal is ultimately 2,000 grocery retail locations across the U.S., 750 of which would be Whole Foods Market stores and the balance Amazon Fresh. Local news outlets around the country say locations in Bucks County, Pa., Sacramento, Calif., Rochester Hills, Mich., St. Recently, Amazon tweeted news that it was opening two new Amazon grocery stores and hiring hundreds of people in Washington, D.C., and Northern Virginia.
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